Seventhman Blog

1. Achieving Success: From Product Development to Product Launches

   Someone has said that the key to a successful product development is having a vision.. and those who succeed had a clear vision to start with.  In the need to rush and be the first to come up with something new, we often forget the value of a product vision statement – a brief note on what we want to accomplish, why it is important and what criteria do we set for success.  No doubt, product launches feel like rocket launches; exciting, mind-boggling and sometimes, rewarding.  What goes on behind-the-scenes has become an obsession lately, in the race for innovation through great leadership.  So I ask you, once and for all:  Can you make your ideas… happen?

   Product Development: From Repetition to Perfection

   If it ain’t broke, don’t fix it.. and in the haste to launch something ‘innovative’, we may have forgotten old product development processes that worked.  Most of thriving brands out there know that iteration is a crucial factor to making a new product – from revamping old products to adding more value, or repeating time-tested systems in making sure that your raw idea turns into a viable product that customers will buy and love.  Just what made iPhone a phenomenal success these days when there are many versions of smartphones out there? Apple has repeatedly used effective marketing strategies, other than a systematic product development cycle. Think about it.  Besides, repeating actions that fail is like listening to a broken record playing the same track over and over.  You have to focus on what works and eliminate those that don’t.

   Technology-Driven vs. Consumer-Driven Perspective

   Most often, businesses tend to take on a technology-driven view on their product development, like the cost of production and vanity product specs, that they forget to take time to get to know their market.  Many hours have been spent in perfecting a product to make it look cutting edge that we forget to ask our end-users (customers) on how this product can solve their needs.  The result then is having less sales than expected, simply because we forgot to ask for feedback. العاب بوكر   You may want to create the next thing in super eyeglasses that can magnify vision to the nth degree, but if it will give users a headache and a hard time using it, they might as well ditch it.  Any successful business out there will tell you that bringing an inadequately-developed product onto the market is as bad as presenting an overly-developed one.  This is why when you’re in doubt, you must proceed with caution and spend more time on the drawing boards so you can come up with a great product.

   The Secret Recipe to Launching Market-Leading Products

   It’s not really a big secret after all.  Not all ideas turn into fully-developed products with huge potential. روليت امريكي   But those who did know that staying true to their course has helped them.  It comes down again to having a clear vision statement and validating it not only with an elevator pitch, but by clearly defining the requirements on turning your idea into a reality.  You must have the patience and perseverance to test your concept, make business analysis, do market testing and identify what needs to be improved on (quality assurance checks).  It’s all about efficiency, plus a solid grasp of the features and benefits of your product that will help you accomplish something that stands out.  Are you ready to make your idea… sell?

   “Vision without action is a dream. Action without vision is simply passing the time. Action with Vision is making a positive difference.”  -Joel Barker

2. Going Beyond Customer Satisfaction Surveys

   ‘Ask and you shall receive’ is a popular adage that many businesses might have failed to channel. كازينو888   Sometimes, when you’re not sure where your market is heading, all you have to do is ask your customers about it.  A few spontaneous questions can lead to valuable insights on how you can understand your customers so you can quantify what’s useful and what’s not.  This is where the art of customer satisfaction survey comes in.  But, can it really predict your business success?

   Measuring Customers’ Perceptions is the Key

   For your customer satisfaction survey program to be effective, you must focus on measuring your customers’ perceptions.  It’s a no-brainer that customer satisfaction is directly proportional to brand loyalty and understanding your customers’ sentiment may be a bit tricky in the beginning.  When done correctly, you can monitor your relationship with them, so you can improve overall customer experience with your brand.  This is why it is absolutely important that your survey reflects what your respondents really care about.

   Dispelling the Customer Survey Satisfaction Myths

   Take note that a traditional survey can work for.. or against you, and it doesn’t have to do with innovation at all. Unlike popular beliefs, getting the feedback of your customers is not a luxury metric for large businesses.  You don’t have to shell out big bucks and spend lots of time in conducting a large-scale research, thanks to online tools these days.  Another fallacy of these types of surveys is that the more questions you ask, the more info you’ll get. تنزيل العاب اون لاين   It will depend on the quality of your questions, no matter how short your survey is.  When you ask it right, you can actually produce not just a report; but using the data to come up with results, like making fixes to your products or service offering.  Still, just because you’ve asked doesn’t mean answers will come pouring.  This is why it is important not just to ask, but to give your customers a true means of sharing their feedback.

   Going Beyond the Usual

   If you’re looking for new ways of doing business so you can stay ahead of the game, you have to go beyond the traditional survey setup and simply deliver on your brand promise.  Besides, no two customers are alike and their behavior can be misinterpreted if you focus on feedback alone.  Customers may not always tell you when they’re happy about your brand but when they’re not, you need to keep your eyes and ears open.  And with the amount of information available to everyone these days, one bad word about your brand is like a nuke exploding on the Web.  Satisfaction may not mean loyalty at all and building a lasting connection with your customers is what makes a whole lot of difference. كيف تربح المال من الانترنت

   The only question now is: Will fixing the problem lead to a satisfied customer?