We’re just a few days away before 2013 finally closes its chapter and we hear of talks about the ‘next big thing’ in technology. I bet that tech giants out there are feeling tremendous pressure as people are expecting them to come up with a product that makes you say ‘Wow!’ – from internet, software, smartphones, tablets and so much more. Who will be the next biggest disruptor? This is the question I’ve been asking lately when I wrote a post about disruptive innovation. Many of these big things morphed into big hype not because they didn’t stand up to people’s expectations, but these trends became part of an overused phrase that makes the next big.. meme.
Getting High in the High Tech Lane
Like many out there, I’m starting to have doubts. Will there be a next big thing in technology? We’ve read countless posts about wearable computing and Google glass will soon launch a new line of prescription lenses. Perhaps, a new social network that can put Facebook out of it’s No.1 spot? A new way of adopting cloud models? The possibilities are endless and expectations run high each year that puts big brands on the hot seat of product research and development, like some game show on primetime TV. Haven’t we seen Apple suffering from this? While some may argue that tech companies can’t innovate from the ground level, it might surprise you how small businesses are coming up with new and interesting stuff.
Technologies We Love to Hate…and Love
In the fast lane where tech products crash and burn, there will always be those that over-promised and under-delivered. Who do we blame: The media or ourselves? It doesn’t matter much what the answer is. I believe you’re all too familiar with these overhyped words: Big Data, Augmented Reality, 3D Printing, Cloud, NFC, Mobile Wallet, Wearable Tech (only to name a few). In fact, Gartner can summarize these catch phrases into one: Hype Cycle. What started as a useful technology has reached the height of its peak that it’s getting out of sync with reality. The disillusionment keeps businesses floating in the cloud of great ideas that they lose their capacities to execute smart decisions well. Instead of efficiency, lower costs, greater profits and better processes – we see the opposite.
Continuing the Search for the Next Big Thing
I’m not sure if it’s just me, but I think that it’s only human to hope for bigger and better things. There will always be this danger with anything new and the trouble is that you can’t simply know which bubble is about to burst. Sometimes, you only have to look back to the basics and address the struggles your clients are facing, to come up with something new and useful. Who wouldn’t want an easier integration where their accounting, inventory and customer relationships are concerned? Who would like to have something that’s both fast and secured? Who would like to have the best of speed, simplicity, flexibility, security and quality at a fraction of a cost? In my opinion, addressing those who would say s/he wants all these is the starting point of coming up with the next big thing.. for real.