What’s the difference between a successful business and an epic fail? The second one hits the wall because no business principle has been established, committed to, and communicated. Call it many different names: vision, mission, values.. if you don’t define them, it’s like driving long distances without a road map. Just as thinking outside the box is crucial when you’re formulating ideas for your business, you have to lay down the foundation that will set the stage for many decisions that you will make later, or you may see yourself going downward spiral. And don’t give me the reason that you have no time; I’d say make time! These core values will affect everything that you do, no matter how big or small it may be.
Creating a Vision in Vulnerable Economies
Promoting entrepreneurship is not an easy task when you’re talking about small businesses that are thriving in developing countries and economically-challenged zones. While outsourcing has bridged the gap between skills and technology across the globe, having a comprehensive approach in tackling the slews of difficulties in business growth seems more than just a modern vocabulary in the world of innovation. The truth is, that whether one does business in developing or progressive countries, most often, the CEOs of these organizations are not in touch with reality – simply because they lack a clear mission, vision, values statement to start with. It’s like an incurable paralysis spreading over one’s foot, leg… just because processes are ineffective and goals are misaligned.
Your Values are the DNA of Your Business
Our founding fathers have made it clear what freedom really meant and they took every measure available in order to gain independence. They were revolutionary thinkers. You see, no matter how grandiose your vision ( more likely, fantasy ) is, if you don’t make a mark within your company about it for your people to believe, everything’s lost. This is why it is not only important to shape your business with your founding principles, but to stay transparent and consistent with your cause. Perhaps, we can define:
Mission – as the very reason ‘Why’ your business exists
Vision – as the way your business will look in the future, like five years from now
Values – as your collection of beliefs that you share with everyone in your organization; something that creates your company culture
And having a mission based on your vision will help you define values to keep, as you inspire your team to charge in the right direction.
Your Business Principles Don’t Have to Stink
Like rotten eggs, that is, if you make time to create something meaningful. This means you have to come up with a statement that’s tailored to your business, something that doesn’t look like everyone else’s. No buzzwords, no jargon. Keeping things simple is your best bet here and you may not be a talented writer, but your mission-vision statement have to make sense, so much so that it gets everyone in your team excited about what defines your company. Think of storytelling. What story does your business have to tell? Will this story spark an interest among your customers?
There’s no need for talking the talk here and those countless excuses why you don’t need to write down what really defines your business. You may know what you’re doing or you may not. You may be too busy for all I care. But having a focus and clarity on your mission, vision, values, and objectives will shape that winning strategy you’ve been looking for ever since. It’s time to take.. Action!
Freedom is nothing but a chance to be better. ~Albert Camus