March 22, 2002 Jacksonville Business Journal
Eric Cravey, president of Cravey Communications, is developing his first radio campaign since incorporating the company last fall.
The campaign is for Seventhman, a division of Draven Enterprises, an Orange Park-based company that develops custom software for small to medium-sized businesses. It also offers training for companies that want to use the latest technology and desktop publishing solutions.
The ads will run on WEJZ-FM 96.1 from March 11 to March 25, and will include seven spots daily promoting Seventhman’s software program.
“The reason we went with 96.1 was their demographics which are 35-year-olds and older,” Cravey said.
“That’s a professional demographic and a lot of times, the secretaries are the ones with the radios at their desks and many times, they are the ones who make the decisions about company software.”